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Important Questions to Ask Yourself When Buying an Automobile: 1. What are your needs? 2. What is the primary use of your automobile? 3. What do you like least about your current automobile? 4. What do you like most about your current automobile? 5. What is your budget? |
RESEARCH, RESEARCH, RESEARCH!
Time Consuming?.... We can help!
Research is important to ensure you end up purchasing the vehicle which best suits your needs and driving habits. A lot of time can, and most often should, be spent researching your next vehicle purchase, and Beatrice Ford Lincoln wants to be your research center to alleviate most of the time and energy involved on your part. With numerous makes and models available, selecting the one that is right for you may be difficult, that is why we are here to help!
A test drive can never hurt!
Driving the vehicles you are even slightly considering can be of significant value in your preliminary decision making. Beatrice Ford Lincoln invites you in for a no-obligation test drive at any time, to explore any vehicle or vehicles. If you drive a specific model early-on in your research and find it does not meet your needs, you can then take that model out of consideration to avoid expending efforts doing thorough research on that vehicle only to find out down the road that you don't like how it drives. This allows you to devote the time you're saving to further researching other models in consideration.
Beatrice Ford Lincoln realizes that many people feel "pressure to buy" when visiting most dealerships to drive or learn more about a vehicle. To alleviate any pressure, we extend a no-obligation invitation to all customers. Whether you visit for a test drive or solely for information, we are here to assist you- with no pressure.
Just What is a "Good Deal" Anyway?
A "Good Deal" is the Holy Grail of purchasing a new or pre-owned automobile. A perception common among many of our customers is that the "Good Deal" is elusive, requiring shrewd negotiation skills and laser-precise focus on price. Though fair and competitive pricing is obviously important to a good vehicle buying experience, our dealership has learned other important factors over the years that have satisfied thousands of valued customers.
Sales Consultant Experience
We've found that sales consultants with more experience and training produce more satisfaction in the customers they serve. A wealth of product knowledge, sound intuition of your needs and, above all, a desire to keep you satisfied throughout your ownership period are all areas on which our sales staff is focused, making price negotiation a secondary concern. After all, the sweetness of a low price fades quickly, but the bitterness of broken promises lingers for a long time.
Dealer Reputation
Reputable customer satisfaction comes from the top down, which is why dealer reputation should also be considered when looking for that "Good Deal." The most experienced sales consultant cannot compensate for a dealer that only sees dollar signs when he or she looks at his customers. Many dealers take a "short-term" approach to earning your business. However, at Beatrice Ford Lincoln we never work for the bottom line, but rather focus on the top line. It is our belief that if we sell a lot of vehicles that satisfy a lot of customers, the bottom line will take care of itself.
Vehicle Selection
Settling for a car that doesn't satisfy your needs also defeats even the best price. Beatrice Ford Lincoln thinks you shouldn't have to compromise your original intentions in your vehicle purchase. For that reason, we maintain a wide selection of vehicles to give you the greatest amount of choice during your vehicle buying experience. In addition, if we don't have exactly what you are looking for, we will do everything in our power to find it for you, to save you the time and hastle of looking elsewhere.
High Quality Service
The greatest measure of any dealership is how they handle their customers when something goes wrong. A favorable price can be offset in the space of only a few unforeseen repairs.
Good, reputable service during your ownership cycle is the highest consideration of every knowledgeable vehicle buyer. That's why the technicians in our service department are kept on the cutting edge of technology through various certified training programs. At Beatrice Ford Lincoln, our profit is providing you the best possible service.
How Do I Get My Trade-In Appraised?
Getting an objective appraisal ensures you get the greatest dollar amount for your trade-in. That's why Beatrice Ford Lincoln has a professional trade-in appraisal process on site to save you the time and expense of finding an appraisal service. You can have your trade-in appraised as soon as it arrives at the dealership. Additionally, you can use this time to speak with a sales consultant about what you do and do not like about your present vehicle, so he or she can help you find the new vehicle that is right for you. With this information in hand, your sales consultant can avoid looking at vehicles that do not fit your needs and make maximum use of your precious time with us.
As you can see, a truly good deal is found in getting the right information from the right consultant at the right dealership so you can confidently make the right overall vehicle choice. It is true that we offer competitive prices, but we feel the best deal is the one that makes the value of a competitive price last for as long as you own or lease your vehicle.