What Is Owner Advantage?

It's our way of saying thanks!
Owner Advantage rewards you for taking care of your vehicle. Membership is 100% FREE of charge, no catch! This program applies to any make or model, whether purchased from Beatrice Ford Lincoln or elsewhere.

You receive all this and more as a registered member:

  • $10 credit toward a future parts or service purchase upon enrollment
  • Guaranteed 5% credit on every parts or service purchase that can be applied to a future parts or service purchase
  • Every fifth oil change FREE*
  • Access to your transactions and earnings online
  • Service performed by technicians who are extensively trained to know every aspect of your vehicle
  • The assurance of knowing you'll get Genuine parts engineered to keep your vehicle performing at its best
  • Other regular benefits of ownership, including competitive prices on everything your vehicle needs

How membership works:

  • Just present your Membership Card or let your Service Advisor know that you are a member every time you visit and we'll automatically update your account with every reward you earn
  • Your membership can be extended to any member of your household!
  • Earnings can be used toward future parts and service purchases and never expire**


*Does not apply to diesel vehicles.
**Maximum of $500 credit can be used annually, however excess funds will remain available for use in the following year(s).